Solutions Training

Prime Communications views its customers as "guests." Consequently, Prime Communications also views its frontline sales associates and managers as "Wireless Solutions Specialists"—individuals whose primary responsibilities are to provide wireless solutions to the guests who enter the company's retail stores.

Now more than ever, guests have a wide choice of wireless providers, as well as devices, multimedia services, and rate plans. They require trained assistance in navigating this array of choices and selecting the most appropriate communications services and devices to meet their needs.

For this reason, Prime Communications has adopted a proven, seven-step "solutions process" to help identify and address each guest's specific requirements. The company trains all of its Wireless Solutions Specialists in this friendly, professional process.

Prime Communications places special emphasis on the way each guest is greeted upon entering a retail store because it has a direct bearing on the overall "guest experience." The company educates Wireless Solutions Specialists to ask appropriate qualifying questions. This helps the Specialists "zero in" on the way guests use voice and data services, as well as which wireless devices and accessories they require to solve their particular communications problems. The Specialists also explain features and functionality to ensure that guests understand how to maximize usage of their new equipment and services.

The Wireless Solutions Specialists at Prime Communications are trained to conclude each transaction with a lasting, favorable impression of the transaction so guests will feel comfortable returning to the store for additional purchases.