Corporate Support
Prime Communications retail locations are geographically clustered with District Managers responsible for 10-15 stores in their respective areas. This localized approach streamlines operations by reducing
overhead and keeps retail personnel in close touch with guests.
Low turnover in management ranks and professional support at the headquarters
office ensure high standards, continuity and accountability across all functional
areas.
For more information, please select from the following options:
Marketing and Sales
Prime Communications searches for the most qualified Wireless Solutions Specialists. Then the company provides the solutions training programs to ensure these individuals succeed.
Every quarter, Prime Communications conducts operational reviews by market,
measuring performance against the company's operating procedures.
Wireless Solutions Specialists receive training on the following
topics:
- Point-of-Sale
- Prime Communications Standard Operating Policies and Procedures
- Network Operator Service Plans
- Manufacturers' Product Lines
- Featured Items
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Associates also learn how to offer the following "bolt-on" services
to guests:
- Roadside Assistance
- Voice Connect
- Handset Insurance
- Data Services
- Text Messaging
- Multimedia Messaging
- Mobile Instant Messaging
- Downloadable Services, such as Ringtones, Games and Graphics
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Media Support for Marketing Programs
Each quarter, Prime Communications spends significant time and energy in
planning media purchases by market. The budget is based on co-op funds available
from the wireless network operator and supplemented by Prime Communications
matching funds when necessary.
Prime Communications selects appropriate media based on market analysis
and Gross Rating Points. The company primarily uses newspaper advertising,
including inserts, (FSIs). However, the following also are used:
- Direct Mail (for existing guests and pre-screened populations)
- Radio Broadcast Remotes
- Non-Traditional Advertising (characters at street intersections, "safety
day" promotions, etc.)
- Outdoor Signs ("free phone" promotions)
- Creative Placements (dinner/movie awards, lottery ticket scratch-off
promotions, free accessories and phones)
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Customer Service
Prime Communications is well aware of the lifetime value of a guest to
a network operator. That's why Prime Communications manages the
life cycle of every guest to retain each subscriber, maximize the value
of that guest, mitigate escalation issues and minimize churn.
In addition, the Customer Service department works with the Sales and Marketing
department to identify guests who may be interested in new products and
services, as well as feature sale and up sell opportunities. Rather than
a "broadcast" approach that can waste resources and damage guest
relations, Prime Communications deploys "data mining" tools to
closely match marketing programs to individual subscribers most likely to
have an interest in a specific offering. This database selection based on
known guest preferences results in more targeted, effective sales promotion
and more satisfied guests.
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Information Technology
An Intranet managed by Prime Communications updates all employees on sales
specials, company announcements, new feature offerings and current commission
calculation rates. The intranet serves as a customized "portal" for
each employee.
To ensure consistency of recording and reporting, computer equipment is
standardized across all stores. In addition, all Prime Communications stores
are connected by a unified point-of-sale system. Further, every store has
video camera surveillance to deter theft and provide a safe shopping experience
for all guests.
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Human Resources
Prime Communications is a growing company and is actively looking for employees
to join its team. The company values its employees and believes they are
the key to company-wide success. Prime Communications is firmly committed
to a policy of Equal Employment Opportunity.
Prime Communications was built on family and community values. The company
strongly supports employee referrals from existing employees. It also recruits
by a variety of other methods, including posts on CareerBuilder.com, America's
Job Bank Web sites, job fairs, local campus recruiting, professional recruiting
firms and partnerships with local Chambers of Commerce.
All employees must successfully complete a mandatory background check conducted
and verified by a third party. In addition, all employees complete an orientation
and 90-day training period to familiarize them with company policies, procedures
and products. Retail employees also attend a national brand "boot camp" to
ensure consistent and quality product and service knowledge across all associates
at all Prime Communications stores. To ensure that all employees are focused
on the company's retail mission, all service center employees are required
to complete a training visit to one of the firm's retail stores.
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Benefits Summary
After a 90-day waiting period, all full-time employees are eligible to participate
in the Prime Communications benefit programs. The company offers the following
benefits:
- Medical
- Dental
- Vision
- Accidental Death and Dismemberment (AD&D)
Employees can also participate in the Prime Communications 401(k) plan.
The company matches employee contributions 50 cents on the dollar up to six
percent; vesting schedules apply.
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Inventory Management
Due to its affiliation with Wireless Works (www.wirelessworks.com) —a
key distribution and forward/reverse logistics supply chain provider—Prime
Communications can offer product availability in its retail stores that is
head and shoulders above other wireless agents.
This capability closely integrates product supply with demand variations
and triggers "drop-ships" to Prime Communications stores as needed.
This enables network operators to stay in close touch with guest needs,
delivering the products that guests want exactly when they want them.
Network operators can capitalize more fully on advertising and promotion
programs and satisfy guests while paying only for "just-in-time" inventory.
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Finance
Prime Communications has earned a reputation as a reliable business partner
with strict adherence to professional standards across all financial
processes. The company has developed real-time computerized systems
that support Marketing and Sales, dramatically improving the accuracy of
Accounts Receivable information delivered to the network operator.
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