As AT&T continues to lead the communications and entertainment industry, from revolutionary smartphones and tablets to next-generation TV services, Prime Communications proudly serves as one of the largest Authorized Retailers of AT&T products and services.

In business since 1999, Prime Communications (DBA PrimeMobile) has grown from a single location to over 300+ retail locations across the country. This growth has been accomplished by relentlessly pursuing our mission of creating a retail environment that provides compelling products and services along with an unmatched level of guest experience.

Many of our locations operate in AT&T markets that offer the complete ensemble of the AT&T “three-screen” integration strategy to deliver services across the three screens people rely on most — the mobile device, the PC and the TV.

As we continue to evolve our business as one of AT&T’s premier retailers, it is our goal to have the opportunity to serve you and earn your willingness to recommend PrimeMobile as your AT&T retailer.

LEADERSHIP TEAM

Farid Virani, Chief Executive Officer
Farid leads corporate management and real estate operations at Prime Communications. He has 16+ years of experience in developing and managing successful retail organizations. A serial entrepreneur, he founded Prime Communications in 1999 and has established strong partnerships with leading national wireless network operators. Farid has led the company through dramatic year-over-year growth. He is a member of several community organizations and is also a member of the Young Presidents’ Organization (YPO).
Akbar Mohamed, President
Akbar manages the operations at Prime Communications by directing and leading sales and marketing, supply chain and guest service functions. Formerly Chief Financial Officer, he led the company’s expansion and launch of its retail markets. Previously, he served as an Analyst at Hicks, Muse, Tate & Furst, a private investment firm in Dallas, and as a Mergers and Acquisitions Analyst at Goldman Sachs, a global investment bank in New York. Akbar holds a Bachelor of Science degree in Accounting, summa cum laude, from the University of Illinois and is a Certified Public Accountant.
Laren Whiddon, Chief Financial Officer
Laren joined Prime in 2011 bringing over 25 years of general management and financial expertise including; Chief Financial Officer at Los Angeles Cellular Telephone Company, Merchant Vice President-Mobility at RadioShack Corporation, and President & Chief Executive Officer of DBS Communications. In his last role at AT&T, Laren was Vice President & General Manager for Cingular Wireless/BellSouth Cellular Corporation with a successful 18 year career. Laren earned his BSBA in Accounting from University of Southern Mississippi, and is a Certified Public Accountant.
Naushad Kermally, Executive Vice President - Sales and Operations, South Central Region
Naushad “Nick” Kermally has been with Prime Communications since its birth in April 1999. He has been instrumental in the growth of the company and has helped launch every market in the company through organic growth and via acquisition. Nick is now in charge of the South Division for Prime Communications, running the sales Channel comprising of Texas and Georgia. These two markets are the first two markets in which Prime started its business and remain a very strong markets for the company. With his prior knowledge of Sales and Operations and his most recent role as EVP, Real Estate, Nick is looking to expand these two markets and increase the profitability of the Division.
Michael L. Castelli, Executive Vice President - Sales and Operations, North Central Region
Michael is a thirty year retail veteran who leads initiatives to enhance profitable solutions growth within the North Division. His responsibilities include developing agent/operator relationships, performance management, improving the guest experience and human capital development of his Solutions Team. Michael previously served as Eastern DVP for RadioShack Corp. where he held full accountability for more than $1.6 billion in revenue and over 1,600 locations. Michael holds a Bachelor of Science Degree in Information Management from Polytechnic University of New York and is a published author of “Think Excellence”.
Chris Larkins, Executive Vice President
Chris runs Prime’s Western US business. He is also responsible for leading the business support team for all Prime stores nationwide, including Sales Ops, HR, IT, Business Systems, acquisitions and other related functions. He is a 17-year sales and operations professional who has served as President of companies in consumer services and manufacturing. He has a proven record improving performance, and building a stable platform that allows a company to achieve rapid growth and operational excellence.
Mike Palmieri, Executive Vice President - Sales and Operations, Southeast Region
Mike leads our corporate planning and initiatives, focusing on business development and operational process improvements. Mike joined Prime in early 2010, following a 22-year career with AT&T Mobility (formerly BellSouth Mobility and Cingular Wireless). While at AT&T, his field and headquarter assignments included disciplines such as training & development, customer operations, sales & operations, business transformation and mergers & integrations. Mike holds an Executive MBA from the J. Mack Robinson College of Business at Georgia State University.
Marnie Moran, Executive Vice President, Real Estate
Marnie joined Prime Communications in January, 2011 with dual real estate and legal roles. As Executive Vice President of Real Estate, she oversees all activities for Prime’s real estate portfolio, including leasing, lease administration, facilities and maintenance, construction and landlord relationships, as well as all real estate development, which includes site acquisitions, new store growth and broker relationships. As General Counsel, Marnie is responsible for the Company’s contractual and legal functions and oversees mergers and acquisitions, legal contracts/ leases and employment law issues. Marnie brings 20 + years of retail real estate/legal experience to both roles. Before joining Prime, Marnie served as Vice President of Legal Services for a national, build-to-suit developer. She began her career with Center Companies (predecessor in interest to General Growth Properties) and spent many years thereafter as a tenant advocate with Musicland, Best Buy and Select Comfort. Marnie is a member of ICSC and is licensed to practice law in Texas and Minnesota.
Stephen Martin, Vice President of Human Resources
Stephen joined Prime in 2012 bringing over 20 years of general management and Human Resources expertise including; Regional HR Director for Home Depot, Sr. Field HR Leader for Taco Bell Corp/YUM Brands and Sr. Field Training Coach with Taco Bell Corp/YUM Brands Inc. As Vice President of Human Resources, he drives Prime’s Organizational Culture and lead the People Services Department. Stephen earned his Bachelors of Science degree in Political Science from the University of Georgia and is certified as a Senior Professional in Human Resources.