San Felipe Flagship

Who We Are

With more than 680 locations coast-to-coast in 28 states, Prime is the largest privately held AT&T Authorized Retailer in the US. Established in 1999, we take great pride in being one of AT&T's premier partners.

Our team is comprised of an inclusive and diverse group of people – businessmen and women, industry leaders and sales experts – with backgrounds and experiences that create a uniquely dynamic organization. A rich entrepreneurial spirit permeates everything we do, creating an environment where creativity, leadership and teamwork are rewarded, and where individuals and stores can see and feel the fruits of their success.

OUR VISION: To be the partner of choice for AT&T by delivering on Prime's Values of Accountability, Profitability, Empathy For The Team, & Entrepreneurship.

Sales Culture

While our business is exciting and helping people is rewarding, we also know that competitive compensation and benefits are extremely important. This is why our compensation structure for sales consultants, store managers, district managers and regional directors have NO ceiling on commission and bonus opportunities. With hard work, dedication and an eagerness to sell quality products, the sky is truly the limit! On top of that, we also offer a healthy, competitive base wage.

We also value experienced talent to join our corporate leadership, with attractive compensation, opportunities for quarterly bonuses and a fantastic benefits package.

sales culture

What We Do

What We Do

We create simple, easy-to-understand solutions for customers who are eager to connect with AT&T’s latest technologies for personal and business communication, home entertainment and home automation. Whether it’s the latest smartphone or tablet, DirecTV, or home Internet, we enjoy our role as product experts in a wide array of categories. Our customer-centric style and sales process produces consistently strong sales volumes and guest satisfaction scores, and has earned us repeated recognition from AT&T as a leading performer among its collective partners.

How We Do It

Prime's winning formula is people + training + “sales culture” + real estate.

Starting with people, we look for leaders who share our excitement about the business, and who want to be part of a team that offers valuable, win-win solutions for us and our customers. Once on the team, we invest heavily in training and talent development, using a variety of user-friendly web- and app-based tools. We focus particularly on our sales process, which starts by warmly welcoming customers into our stores, and continues by assessing their needs and identifying the right technology solutions for them.


How We Do It

Pinnacle 2014

Company Culture

When team members reach their goals, they get recognized. We work hard to create a rewarding company culture to show our team how much we truly value their accomplishments.

From team-building events to office parties, we’re not afraid of having fun. In 2015 alone, we were able to treat our salespeople, store managers and field leadership to a party to remember – an all-inclusive trip to Cancun, Mexico! Every year, our sales staff across the country have holiday rallys to get everyone excited about the upcoming sales season. The team threw seventeen events and parties, from bowling nights to events at local Casinos and Dave and Busters, to mention a few.

Not only do we provide our employees with opportunities to kick back and relax, but also provide the chance to give back to their community. We participate in annual charity events, volunteer at local businesses and organizations, and even have our own program called the "Prime Giving Program."

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